Atif Idrees Siddiqui, the President and CEO of Life sciences & Consumer Health at CCL Pharmaceuticals, gave an online presentation at the Pharmasynergy Conference 2023 held in Barcelona. His topic was “International markets strategy: what drives today’s product decision alongside traditional factors such as therapeutic area, revenue, portfolio synergies, and competition scenarios?”. The event focused on stimulating B2B partnership meetings, targeting growth & mature regions, and invited pharma companies with a product portfolio in Rx, generics, branded, niche & value-added medicines & injectables to network. Other topics discussed at the event included growth strategies through economic turmoil, partnerships for value-added and patient-centric innovations, and regional companies’ geo outlook.
